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Liqo launches its official Mascot – Liqo



Liqo – India’s first and biggest open box electronics store recently launched its official mascot named Liqu. Liqu is the ‘embodiment and extension’ of the consumer centric Liqo philosophy and will be playing a key and central role in strengthening Liqo’s 3 pillars of Savings, Quality and Service. 

“There is a quote by Mahatma Gandhi that reads – A customer is the most important visitor on our premises. He is not dependent on us. We are. This is the philosophy that has persistently driven us to reach where we are today.” Said Gaurav Garg, COO at Liqo. “Consistently focused on the customer, since the year 2018 we have strengthened our 3 pillars of savings, quality and service. It was now time to take LIQO to every Indian Household to fulfil our promise of giving a ‘Sapno ka Upgrade’. While our team at Liqo is focused on consistently opening brick and mortar stores to a location near you – we created Liqu in our stead. This adorable yet agile guy is the newest member of our family and is the very embodiment and extension of our customer centric philosophy at Liqo.” Gaurav further added.

For those of you who don’t know, open box electronics deals with goods have only been removed once from their packaging due to product demos at retail locations or unused returns to Amazon and Flipkart from indecisive customers. These open box electronic goods only show signs of tampered packaging, with negligible harm to the products. This is what makes these articles worthy of selling at heavy discounts. 

As per the Liqo team, Liqu is the sales person welcoming you to the store and telling you about the next deals. Liqu is the dependable logistics person safely transporting goods from the store to the warehouse and vice versa. Liqu is the embodiment of the founder working day in and day out to give India the best deals in electronics. Liqu is the marketing genius who is helping the concept of Open Box electronics reach each and every household in India. Liqo is Liqu and Liqu is Liqo. 

Gaurav was further quoted saying, “India, the way you have trusted us and the way you have given love to us till date, we know you will embrace Liqu with the same warmth and excitement. He isn’t just a mere character or mascot that is a representation created for brand recall – but a manifestation of our promise to bring the best in electronics to you! Liqu is all yours India!”. 

Liqo is India’s first and biggest open box discounted store chain dealing in branded electronics. As a pioneer in this space, Liqo is on a mission – A mission to give an ‘upgrade’ to the dreams of each member of every Indian family. So that price is the last thing that an Indian household has to worry about when purchasing the electronics of their choice. And how do they plan to bring about this upgrade? Though their strongest pillars of Savings, Service and Splendour.

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