New Delhi, 23 December 2021: 30+ creators and 10+ brands come together on an influencer-led virtual event, bridging the gap between content creators and brands. MadHawks organized MadGala was conducted virtually and hosted conversations ranging from Content Trend Forecast for 2022 to Impact of Micro & Nano Creators.
Influencer marketing spends are set to zoom from INR 900 to INR 2200 crore within India: INCA-e4m report. Influencer Marketing global spending crossed 10billion$ in 2020, as stated by essenceglobal.com, and it is only increasing. Real content creation by real influencers is seeing a surge because of which even Instagram had to come out with the 25 under 25 lists of creators. They are helping to usher in a new era of creators who create content that is specific to their audience and is high on engagement. Thus, helping to put the focus on actual content creation, which is tailor-made to integrate the creators and the brand’s aesthetic, which is what the industry is currently moving towards.
Stepping on the peddle, MadHawks, a boutique digital marketing agency, is helping businesses achieve their marketing goals. Hosted MadGala, India’s first Brand-Influencer digital meet, brought the content creators and brands under one umbrella providing vast networking opportunities and insights about content creation. The event was initially planned to be hosted at Delhi with brands meeting our proud micro and nano influencers, allowing them to create wonders and a win-win situation in the digital space. Due to the COVID restrictions, the plans were shifted online and finally happened on zoom.
There were micro and nano influencers across various niches, brand managers, CEOs of several startups, news contributors, YouTubers gracing the event and sharing their insights on numerous parts of content creation. MadHawks also had nominations for awards in multiple categories to make this event a memory for ever-enthusiastic influencers. They had nominations for Top Fashion Blogger Male & Female, Top Lifestyle Creator, Top Emerging Creator Male & Female. The jury consisted of Harsh Agarwal, Zeba Khan, Eshu Kalra, Meenal Doogar, Chetna Sharma, Neha Dhingra, and the founder CEO of MadHawks, Ravi Kumar. Though the jury had years of experience, they were mesmerized by every creator’s effort and had a tough time picking the best from the pool.
Winning is something but participation is everything, with over 100+ entries from creators from across the country, the panel picked five creators who were the ultimate winners in the major categories. From initiating an invite-only talk show for content creators to an event like MadGala, the team of MadHawks has delivered its best both to the brands and the creator’s community. Focusing and moving the spotlight onto micro and nano creators who have the power to be game changers in the digital space.
Every creator who has taken efforts in participating deserves huge applause and many more congratulations to the winners. After hours of brainstorming and analyzing, the awards were presented to the most deserving hands. We proudly announce Tarun Bhatia as the Top Fashion Blogger Male, Chahat Saraogi as the Top Fashion Blogger Female, Agou as the Top Lifestyle Creator, Vinisha DeSouza as the Top Emerging Creator Female, and Gyalshenlha as the Top Emerging Creator Male.
The keynote speakers, Dhruv and Shyam of Funcho fame on Instagram and YouTube, shed insights on their road towards content creation. Harping on their USP of creating 100% relatable content with their twist of fun is what makes them, and their content stand out, thus advising the budding creators to do the same.
Commenting on the event, Ravi Kumar, Founder and CEO MadHawks said, “This may sound filmy, but the idea of MadGala is inspired by a top-rated web series on Netflix, which inspires all social media professionals to be an influencer. After 2-3 months of brainstorming and with the help of MadTalks, A talk show which promotes all upcoming content creators, amidst Covid-19 new variant Omicron, we were finally able to host this event virtually. Interacting with Harsh Agarwal and Funcho was the highlight of the event. We at MadHawks know that with the increase in screen time, a brand’s most cost-effective medium to influence its audience is via micro and nano creators.
I am glad that immediately after the event, we were able to open doors for both brands and content creators as one of the speakers announced their immediate requirements after the event. To further showcase the importance of micro influencer, we’re looking forward to host MadGala, in the form of physical event very soon.”