The new normal for consumers is to cook various cuisines at home, having the restaurant taste & appeal. This desire is further fuelled in current times (pandemic), and people want to recreate the same textures & flavours at home. Moreover, a large section of the market uses unbranded ingredients from the unorganized market. There is a need and desire of people to use unadulterated, branded ingredients which they can trust. Most available ingredients lack experience-based formulations, which lead to a consumer disconnect.
Freshly prepared food with good quality ingredients is paramount for taste and is good for health. This was the thought that gave birth to Nita Mehta Foods. NITA MEHTA FOODS is a Founder-Chef-backed initiative by Chef Nita Mehta to bring out specialised food products for the kitchen & home chef like spices, pickles, seasonings, etc. The Mission of Nita Mehta Foods is – ‘Bringing Flavours to the Kitchen’.
Nita Mehta products have no chemical preservatives and are 100% real in taste. Nita Mehta is the name that needs no introduction in the field of food. She is one of the most trusted chefs in India and enjoys the trust of Indian homemakers across the country and abroad.
The products are the outcome of Chef Nita Mehta’s 40 years of experience and expertise. Over 70 SKUs of specialised spice blends, pickles & seasonings have been launched, and many more products are in the pipeline.
Besides this, seeing the current pandemic situation, the team is developing a new product to fight against all infections, especially Covid related infections. It will be a powder form product having high proteins, minerals and vitamins, flavoured with spices to ensure a delicious taste to the end product. Nita and her team are working hard on the development of many such exciting products too.
Besides offline distribution, the focus is on creating a D2C, and they have launched their e-commerce website – nitamehta.com
The website nitamehta.com aims to offer home chefs the best food products/ingredients to replicate their favourite food with the same flavours and textures as they have experienced in fine-dine restaurants.
The right Food products are the key to imparting the right flavour to food. Most food products lack the proper formulation, due to which the home chefs are not able to recreate the flavours they desire. Nita Mehta Foods aims to bridge this gap by offering the choicest food products to consumers.
Our plans include increasing our range of food products offerings,” says Nita Mehta.
“Our mission is to build an Omni-channel brand of food products for the millions of homemakers who strive for excellence in cooking. Also we have launched our online food content platform- COOKFLIX. Live Cooking Classes, Exclusive Food content, Home remedies, cooking tips & hacks, advice on kitchen management, selection of ingredients, etc. We are aiming to make COOKFLIX as the go to destination for Everything about the kitchen. COOKFLIX App is available at Google playstore,” says Anurag Mehta, CEO of Nita Mehta Foods, who was instrumental in establishing Nita Mehta Cookery books as the best selling books in the nation selling over 8 million copies.