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With sustainable baby startup ‘NewBoo’s’ launch, parents no longer have to choose between what’s best for their baby and what’s best for Earth!

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A fact that we all know is that babies have the softest, silkiest skin. Skin that is also sensitive and poorly developed. One of the main concerns that parents have with disposable diapers is that they can lead to diaper rashes, skin irritation and even fevers and urinary tract infections. The cause of these rashes are chemical crystals that exist in disposable diapers called super absorbent polymers (SAPs). They are added to increase absorbency of the diaper and are considered to be non-toxic and non-irritating when contained within but can be released from the lining in cases of tears, excessive movement and a full diaper.

Hope for a better tomorrow for Indian Parents

“For the longest time, parents have had to use disposable diapers for their convenience & effectiveness as no other chemical free alternative existed that could provide the same ease of use and absorbency.” said Jahnavi Reddy, one of the co-founders of NewBoo. A startup that has come forth with a solution of reusable diapers made from 100% cloth. NewBoo’s cloth diapers are chemical-free while providing the same absorbency as Pampers or Huggies and are also waterproof. 

The proprietary design of the NewBoo diaper allows for a perfect fit for Indian babies specifically, who tend to be leaner and smaller than babies abroad. The comfortable fit allows babies to move around freely and enjoy themselves. 

The women behind NewBoo

Shreya Chadalavada and Jahnavi Reddy wanted to bring clean, safe and effective baby products to Indian parents, and thus NewBoo was born. 

“We believe in complete transparency regarding our products as parents have a right to know what they are putting against their baby’s sensitive skin – no hidden ingredients.” said the founders. 

Along with their mission to bring premium clean label products into the Indian baby market, they believe in only developing eco-conscious products and reducing the carbon footprint of each individual, starting with babies! Each one of their reusable cloth diapers replaces 300 non-biodegradable disposable diapers from entering into our landfills. Parents don’t have to compromise on the effectiveness of products while wanting to practice eco-conscious parenting. 

Expanding product lines while ensuring a neutral carbon footprint

Apart from their diapering line, NewBoo has also ventured into personal care products for babies. The founders mentioned that they are trying to solve issues of toxic chemical and irritant use while also tackling usage of plastic bottles. They have joined forces with other organizations to ensure recycling of more PET bottles than the company consumes to ensure a net neutral carbon footprint. 

According to the founders, ‘NewBoo’ strives to achieve over INR 100 Cr revenue by the end of 2027, and bring clean-label, sustainable baby products to every Indian household. Conscious parenting is the future; doing what’s best for babies, while also being kind to our planet is the only way forward. 

www.newboo.in

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