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Radhika Ghai Aggarwal: Pioneering E-Commerce and Unicorns in India




Radhika Ghai Aggarwal is a trailblazing entrepreneur and businesswoman who co-founded in 2011, making her the first woman co-founder in India to lead a company into the coveted unicorn club in 2016. Her journey from a career in marketing at Goldman Sachs to founding one of India’s prominent e-commerce platforms is a testament to her entrepreneurial spirit and determination to disrupt the traditional retail landscape.

Educational Background and Early Career

Radhika Ghai Aggarwal pursued her MBA from Washington University in St. Louis, United States, where she gained valuable business acumen and skills. She commenced her professional journey in 2001 when she joined Goldman Sachs in a marketing role. However, her passion for entrepreneurship soon led her to take a different path.


In 2011, Radhika Ghai Aggarwal, along with her husband Sandeep Aggarwal and co-founder Sanjay Sethi, co-founded The vision behind the platform was to provide a marketplace where consumers could access a wide range of products at affordable prices, particularly targeting the value-conscious Indian shopper.

Despite the competitive e-commerce landscape in India, Radhika and her co-founders successfully established as a leading online marketplace. The company grew rapidly and made history in 2016 when it achieved unicorn status, signifying a valuation of over $1 billion.

Challenges and Transition

While’s journey was marked by impressive growth and recognition, it also faced challenges, particularly regarding co-founder disputes. In 2013, Sandeep Aggarwal had to leave the company, and Sanjay Sethi took over as CEO. Despite these challenges, continued to thrive and made headlines as India’s fourth unicorn.

Qoo10 Acquisition

The trajectory of took an unexpected turn when it was acquired by Qoo10 in an all-stock deal. This acquisition marked the end of an era for the platform Radhika had co-founded. Nevertheless, it served as a testament to the platform’s influence in the Indian e-commerce space.

A New Beginning: Kindlife

After the acquisition of, Radhika Ghai Aggarwal did not rest on her laurels. In September 2021, she embarked on a new entrepreneurial journey by launching Kindlife, an online marketplace. This venture reflects her unwavering commitment to the e-commerce industry and her vision for providing consumers with convenient and accessible shopping experiences.


Radhika Ghai Aggarwal’s story is one of resilience, innovation, and determination. Her role in co-founding and leading to unicorn status showcased her entrepreneurial prowess and her ability to disrupt traditional retail models in India. Her journey, from a career in marketing to becoming a pioneering woman entrepreneur in the Indian tech sector, serves as an inspiration to aspiring business leaders, particularly women, who seek to break barriers and create lasting impact in the world of e-commerce and entrepreneurship.

As she continues her journey with Kindlife, Radhika remains a symbol of female empowerment and leadership in the Indian business landscape. Her ability to adapt, persevere, and innovate in the face of challenges underscores her status as a trailblazing entrepreneur who has left an indelible mark on India’s e-commerce industry.

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