The way people purchase products and services has changed due to technological advancements. People can now pay for goods with plastic or a computer chip, shop from the comfort of their own homes. But, as technology revolutionises retail, one business, i.e. aircraft parts distribution, still lags. But Siddhant Digvijay Jaitha, director of Atherton Engineering Co Pvt Ltd, has successfully run the company. He supplies aircraft spares at the most affordable prices to the government and flying school, pan India.
Siddhant started his journey from Mumbai. He finished his primary education and further moved abroad to complete BBA. After graduating, he flew back to Kolkata to where the company’s head office is situated. Carrying on the legacy as the fourth generation, they are the largest importers of aircraft and aircraft parts, dealing in almost all single and multi-engine propellers of all reputed brands such as Cessna, King Air, Diamond, Bombardier etc.
For decades, the company has also been a well-known distributor of reputable kitchenware brands such as Borosil glassware & Non – Stick Cookware, Nirali Ng Kitchen sink, Kent appliances, Bharat crockery, Jubilee Pressure Cookers, and many others.
Having a keen interest in experimenting and trying new verticals, he introduced two separate categories in luxury home accessories called “The Home Story.” These are luxurious home décor products at affordable prices. He believes this is a segment with many potentials, whether it’s gifting for every occasion or turning one’s home into a paradise with artistically crafted objects. One can order this product directly from their official website www.thehome-story.com.
The second category launched is Crunch & Munch, a healthy snack brand. Www.crunchandmunch.in. He did a survey and found that 75 per cent of customers consume daily snacks that are fried, unhealthy, and unorganised. As a result, he wanted to introduce a product that, without sacrificing flavour, would give consumers the same sensation as before by simply incorporating the healthy factor.
He intends to establish a distribution network across India, with these items available in high-end retail outlets. As of the present, it’s available in Kolkata and Delhi already.
Siddhant Digvijay Jaitha also loves reading and writing. His latest book published is “Life is a Roller coaster ride”, which talks about the day to day challenges a person faces and how one overcomes and moves forward.
He also is very fond of outdoor sporting activities such as Basketball, Soccer and also is doing various immunity building activities such as kickboxing and weight training. He loves horses as his entire family were Polo Players, and he too visits Tollygunge Club, Kolkata and rides. Golf is one of the sports he loves playing.
Siddhant Digvijay Jaitha is a family-oriented person, but he loves meeting his friends and having a good laugh with them.
He is a very motivated and committed person when it comes to his professional or personal life.