For thousands of years, essential oils and Ayurvedic Aromatherapy have been a part of our culture. Varied essential oils have different mental health, skincare, and hair care benefits.
Fragrances are vital in determining the mood of our immediate environment. They have the ability to enhance your home and bring out its genuine personality. Essential oils and their smells are used in Ayurvedic Aromatherapy to balance the doshas of your living space and infuse it with harmony and vigour. Ayurveda splits the clock into cycles depending on the primary type of energy in our bodies and in nature throughout each four-hour period. Every day, we alternate between the three doshas of Vata, Pitta, and Kapha.
Each dosha is associated with a distinct fragrance. Aromas like rosemary, basil, eucalyptus, peppermint, cedar, and sage, which are warm, slightly spicy, and invigorating, are ideal for the Kapha dosha. Sweet scents like jasmine, gardenia, rose, mint, and chamomile, as well as yarrow essential oils, will help you relax during the Pitta dosha. Vata dosha responds best to warm, zesty oils like sandalwood, sweet orange, rose, lemon, jasmine vanilla, lavender, and lemongrass.
What is Divine Aroma About?
Divine Aroma is built on the foundations of purity and nature. The brand believes in the holistic development of the mind and body, and its product range helps people reach that goal. After eight months of intensive research and study on essential oils and aromatherapy, Khushali finally launched her products in India, with affordability and quality at the forefront.
The vegan, undiluted, chemical and synthetic-free, and the cruelty-free product line includes essential oils, oil blends, incense sticks, and cones. Divine Aroma carefully selects botanical species, paying particular attention to their origins and gathering methods.
The brand has recently launched its “Smell training kit”. Smell retraining therapy is a method of restoring the sense of smell by rebuilding the connection between the nose and the brain. The olfactory system can be strengthened similarly to a muscle by practising smelling. Divine Aroma’s kit would help to speed up this process.
The Founder and her vision
Divine Aroma’s founder and director, Khushali Vadhar, is a young entrepreneur from a Gujarati business family. Her family’s business, Shashi Industries, manufactures and ships incense sticks to countries all over the world, which was her role model as she grew up. At the same time, her sister established her own sustainable architectural firm.
She always knew essential oils have for long been a part of India’s culture. She understood the enormous potential of essential oils in an untapped and local market of the product – India – when she saw their popularity in the West. Khushali personally experienced the benefits of essential oils in western countries as an ardent traveller, which led her to launch her essential oils brand, Divine Aroma, in October 2019 after completing her Masters in Enterprise from the University of Leeds in the UK.
Essentials that makeup Divine Aroma
Divine Aroma is an environmentally conscientious business that uses recyclable and sustainable packaging and donates 10% of profits to animal welfare. Khushali has always fed stray dogs near her house since she was a child, and her love for animals and nature is mirrored in her business. She feels that being an entrepreneur allows people to help others, contribute to greater causes, and do their part. She has established a brand that transforms her ideas and ambitions into products that help others in a variety of ways, thanks to her hard work and determination.