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Love Marriage versus Arranged Marriage: Simplifying the Complexities



Marriage is the final frontier of “being established” in life, or is it? “Are you married?”, “Why aren’t you married?”, and “When are you getting married” are the three most asked questions in a country like India. Here, getting married is considered as a major accomplishment.

If marriage is considered the most important accomplishment in Indian society, then finding and choosing someone to spend the rest of your life with is the most challenging. Often, we see that couples dating each other for years break up eventually for want of compatibility.

Sometimes, these breakups happen due to ego clashes and sometimes the couple is indecisive and cannot say if they are best for each other or not.

When unsure, Love Marriage Versus Arranged Marriage: The Role of Relationship Management could be the best guidebook that could help them find a solution to this.

The first in a series by Ujwal Shankar, this book delves deeper into topics that are always near and dear to the hearts of young people, such as how to better understand a potential life partner.

This book has its roots five years ago, when its author, Ujwal Shankar, responded to a question about whether or not a potential spouse was a good match on the Q&A website Quora.

His response was only a few paragraphs long, but he couldn’t help but feel like he’d done the issue a disservice. He believed the question warranted a more in-depth analysis than he could provide in such a short space.

Then, about a year ago, some events transpired. During his second year of doctoral studies at XLRI School of Management, Jamshedpur, he enrolled in the “Managerial Counselling Course,” which gave him the opportunity to understand issues confronting young minds. Further he wrote his autobiography as a submission for another course titled “Managerial Competence and Career Development.” When he submitted the paper, he realised that he had been a witness to numerous instances from which he could draw insights about human behavior in a completely different framework.

Lastly, he had a talk with his niece about whether Love Marriage or Arranged Marriage was preferable. This conversation inspired him to write this book.

So, whether or not you are dating someone, but if marriage is in your mind and you feel need some insights- then why not just go for Love Marriage Versus Arranged Marriage: The Role of Relationship Management?

The book is available on Amazon in three formats- e-book, paperback, and hardcover, and you can access the purchase link from

About the author

Mr Ujwal Shankar is an Indian working professional with over fourteen years of demonstrated experience in the service industry. A bachelor’s degree from Symbiosis Law School Pune and a master’s degree from the Institute of Rural Management Anand (IRMA Anand), Ujwal is skilled in people management. He is currently pursuing his PhD from Xavier School of Management (XLRI), Jamshedpur, in human resources.

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Company Name: Ujwal Shankar

Contact Person: Ujwal Shankar


City: Jamshedpur

Country: India

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