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“Kantara” feels box office pressure, says SS Rajamouli: “Time to reevaluate our approach.”



According to SS Rajamouli, the Rishab Shetty-starring picture has demonstrated that even a little budgeted movie can do miracles at the box office.

One of the biggest box office shocks of the year is Kantara, which has established itself. Despite horrors like KGF Chapter 2 and RRR, the audience has responded well to this movie. Even directors like SS Rajamouli have taken the Rishab Shetty starrer seriously, which has caused them to reassess their approach. Read on to learn more.

With his Oscars campaign for RRR, Rajamouli is now extremely busy. His movie, which starred Ram Charan and Jr. NTR, performed astronomical business, earning over 1100 crores. KGF Chapter 2 by Prashanth Neel also brought in more than 1200 crores at the global box office. Given that they were event movies, the hype was high, and we saw the results at the box office. Then came Kantara, which disproved the notion of massive motion pictures.

Speaking to Film Companion, SS Rajamouli said that the Rishab Shetty starrer has shown that even a little budgeted movie could perform miracles at the box office. Big spending is something. Kantara enters abruptly and glances at the revenue it is generating. Suddenly, you can do well in large numbers without a large-scale movie. That is even possible for a modest picture like Kantara, according to the RRR director.

SS Rajamouli continued by saying that movies like Kantara placed him and other big-budget directors under strain, causing them to reconsider their approach to creating movies. As viewers, it’s exhilarating, but as filmmakers, we need to review our actions, he added.

According to the reports, Kantara has surpassed the 400 crore milestone at the global box office. The movie’s gross income as of the most recent report was 406.75 crores.

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