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From Small Brand to $1.8M Powerhouse: ‘Chef ki Pasand’ Success



The hospitality and foodservice industry, commonly known as HoReCa, is a rapidly growing sector that demands innovative solutions and high-quality products. In India, the industry has witnessed a surge in demand for specialized suppliers who can cater to the specific needs of restaurants, hotels, and caterers. ‘Chef ki Pasand,’ a brand under Hearty Mart Enterprise Pvt. Ltd., has made a significant impact on the HoReCa industry in Western India by providing an extensive range of products and exceptional service to its clients.

As the founder and chairman of Hearty Mart Enterprise Pvt. Ltd., Nadeem Jafri had a vision of creating a brand that would redefine the way hotels and restaurants perceive their suppliers. Under his leadership, the company launched ‘Chef ki Pasand,’ a brand that offers a wide range of products, including premixes, pulses, spice blends, syrups, jams, pickles, sauces, ketchups, dry fruits, flour, and grains, among others. This diverse product range caters to the specific needs of HoReCa clients, making ‘Chef ki Pasand’ a one-stop-shop for their requirements.

The brand’s focus on quality and affordability has helped it establish a reputation for being a reliable supplier of HoReCa products. The managing director of Hearty Mart, Wazir Ali, emphasizes this commitment, saying, “Our focus on quality and affordability has helped us establish a reputation for being a reliable supplier of HoReCa products.” This focus on quality is reflected in the rigorous quality control measures employed by the company, ensuring that only the best products reach the market. The affordability of the products, on the other hand, has made them accessible to a wide range of HoReCa clients, from small and medium-sized enterprises to larger chains and franchises.

‘Chef ki Pasand’ has achieved an impressive turnover sales value of over $1.8 million, a feat that speaks volumes about its popularity and success in the market. The brand has gained a loyal customer base of over fifteen hundred hotels, restaurants, and caterers spread across Gujarat, Rajasthan, and Maharashtra. This satisfied customer base is a testament to the quality and reliability of the products offered by the brand. The brand’s commitment to customer satisfaction is reflected in its exceptional service, which includes prompt delivery, personalized support, and customized solutions for each client.

The success of ‘Chef ki Pasand’ can be attributed to the leadership of the current CEO, Hussain Abbas. Under his leadership, the brand has continued to expand and gain recognition in the industry. Abbas has a deep understanding of the HoReCa industry and its specific demands, enabling him to provide high-quality solutions to small and medium-sized enterprises. He has also emphasized the importance of innovation and continuous improvement in the company’s operations, ensuring that the brand stays ahead of the competition.

In addition to its success in the market, Hearty Mart Enterprise Pvt. Ltd. has been featured in magazines like Forbes, Open Magazine. Newspapers like Economic Times, Indian Express, Business Standard and News channels like NDTV and CNBC in their Young Turks program, showcasing the company’s innovative approach and dedication to providing high-quality solutions to the HoReCa industry. 

The success of ‘Chef ki Pasand’ and Hearty Mart Enterprise Pvt. Ltd. has not only benefited the company but also the HoReCa industry as a whole. The brand’s diverse product range and exceptional service have helped small and medium-sized enterprises improve their operations, reduce costs, and increase profitability. Additionally, the brand’s success has created job opportunities and contributed to the growth of the local economy.

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