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Ratan Debnath is dominating world of entrepreneurship with his innovative business mindset



Our planet is growing more intelligent and wiser. People expect easier things in a world filled with young billionaires and entrepreneurs. It doesn’t matter if it is a small business or a vast one; every enterprise deserves to evolve. Regional and international companies are based on solid mindsets and business-oriented foundations. Ratan Debnath has engraved his name in gold on the rock of entrepreneurship. People expect to improve themselves and their businesses with time, and once it’s done, it’s an opportunity of a lifetime. To support this notion, Mr. Debnath is keen to impart wisdom and knowledge in the domain of entrepreneurship.

The transformation of Sri. Ratan Debnath began in school, where he showed keen interest in his father, Sri. Ashutosh Debnath’s business. At that time, his father was a successful businessman in Ranirbazar, West Tripura, and a source of inspiration to his son. After counselling a lot of decisions, Sri. Debnath got admitted to Maharaja Bir Bikram College, Agartala, Tripura, pursuing B.Sc. in Pure Science, where he gained the passion of becoming a businessman. Shortly, he gained knowledge of Agro chemical trading business and named his enterprise M/S. Annada Fertilisers and Agro Chemicals in FY- 2006-2007. After networking with eminent industrialists, he started trading companies of chemical fertilisers and pesticides purchased from outside of Tripura and sold within the state.

After considering the extensive demand for the spice business in India, Sri. Ratan Debnath started Annada Spices Industry in 2014 with the brand name ‘Longtharai Gura Masala,’ which is still gaining fame in today’s market. The spice is popular in Tripura and parts of the other states of North East India. Explaining his vision for his group of companies, Sri. Ratan Debnath said, “Longtharai is based on the vision to revolutionise the consumer experience by delivering high quality, cost-effective, reliant, and service-oriented products. We aim to become the one-stop shop for all spice needs. We provide our customers with the best infrastructure and supply chain demands and have an employee-friendly policy that regularly creates new products. Moreover, we constantly aim to enhance our values for our customers and stakeholders.”

One more business solution which was undiscovered by Sri. Debnath was the source of storage lagging in some of the areas of Tripura. There was no sufficient space for storing the products. He disclosed how not only he but the other people in business were facing the same problems, a lack of warehouse facilities in the private sector. Owing to this problem, in 2011, he came up with a solution for the welfare of industrialists/ businessmen by opening a Super- Quality warehouse in a compact area in West Tripura. The building was approximately 100000 sq. ft. of warehouse space per National level standards at R.K. Nagar named “Longtharai Logistics.”

Like a young businessman in the novice marketing domain, Sri. Ratan Debnath started a new venture of social work, which inspired him with the morals and ethics of life. After leading several businesses, he also managed his family business projects, namely Sova Fertiliser. In a lesser amount of time, the experience of entrepreneurship and determination led to ushering manufacturing units in Biofertilizer and Vermicompost in the year 2009-2010, named M/S. Sova Enterprise. The established team also started producing and marketing Liquid bio-fertilizer of different strains and different bio-stimulants. With these bio-fertilizers and organic fertilisers, the farmers of Tripura and the country have profited on a large scale.

Sri. Ratan Debnath is undoubtedly on the journey to embark on success. He and his chain of companies have been solving many significant problems that people face daily, encouraging society toward a better future. For many outstanding works throughout his voyage of business, Sri. Debnath has obtained various awards and prizes, such as – ‘Appreciated as Corona Warrior’ by Indo- Bangla Chambers Commerce & Industries in 2021; he was also recognized for his efforts in entrepreneurship/Industrial Promotion by the government of Tripura at the 30th & 31st Tripura Industries & Commerce Fair, 2020 & 2021, respectively. He was honoured with the ‘Best Industrialist’ award by the Government of Tripura on the occasion of the 50th year of statehood day in 2022. All these are not the end, and he is now ready to launch some upcoming businesses within a few months with optimistic hope.

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